El Corte Inglés strengthens its commitment to Spanish fashion by becoming the official sponsor of Mercedes-Benz Fashion Week Madrid, the runway that will take place from September 14 to 19, organized by IFEMA MADRID with the backing of the Madrid City Council. This alliance underscores the joint commitment of both entities to promote talent, creativity, and the growth of the sector.
The involvement of El Corte Inglés marks a step forward in the evolution of Mercedes-Benz Fashion Week Madrid as the leading platform for promoting fashion in our country and one of the major reference events on the international calendar.
Both organizations share the vision of supporting local talent, boosting the growth of Spanish brands, and creating new opportunities to bring national creativity to a broader audience.
Through this agreement, El Corte Inglés will help elevate the runway’s national and international visibility by developing high-level activations, experiences, and synergies that will reinforce Mercedes-Benz Fashion Week Madrid’s positioning as a showcase of Spanish creative excellence.
As part of this collaboration, El Corte Inglés will launch the El Corte Inglés Award for Best Model, a new accolade that will recognize the individual who has stood out most for their potential, presence on the catwalk, and their ability to representing each collection with excellence.
With the alliance with El Corte Inglés, Mercedes-Benz Fashion Week Madrid continues to strengthen its ecosystem of strategic collaborators, adding to one of the country’s leading distribution and fashion companies to its mission of driving talent, fostering innovation, and continuing to consolidate the reach of Spanish fashion both inside and outside our borders.
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