“Room service, how can I help you?” A club sandwich at odd hours, a breakfast on the terrace of the room, an ice bucket with ice or a dental kit are among the most common requests. Now, however, a new menu allows ordering something quite less predictable: a soft bathrobe, an exclusive pajama or a polo from the capsule collection of The Hoxton and Lacoste.
Named Room Service, the concept playfully reinterprets the small rituals of hotel life. It is not available in stores, distributors or online platforms: to obtain it you must check‑in at one of The Hoxton’s 19 hotels, choose an item from the menu and request it via the room service. Soon after, the order will arrive directly at the door. Just like that late breakfast or that midnight pizza, but much longer-lasting.
Launched worldwide on September 8, Room Service arises from the collaboration between the hotel chain, the French brand, and Michael McGregor, a Los Angeles-based artist known for turning everyday objects such as hotel stationery or restaurant menus into small design pieces. This time, his canvas is the sporty-elegant silhouettes of Lacoste and all those codes we recognize the moment we cross a room’s threshold: the card, the telephone, the tray and that moment when, at last, you feel at ease.
From Polo to Bathrobe
The collection brings together seven pieces designed to accompany both moments of rest in the room and strolls through the city. Among them are a new interpretation of the emblematic Lacoste polo, T-shirts with graphic motifs, a hooded sweatshirt, pajamas for men and women, and a bathrobe created expressly for the collaboration.
Behind its illustrations lies Michael McGregor, a Los Angeles-based artist who works with painting, illustration and engraving. His distinctive visual universe blends Californian nostalgia, bold colors, carefree characters and just the right amount of irreverence.
In Room Service, his attention turns toward some of the most recognizable moments of a stay: the arrival, the waiting, the rest or the pleasure of ordering dinner and deciding that you will not leave the room. His graphics traverse the seven pieces alongside bold typography and nostalgic references to the hotel world, combining with Lacoste’s clean lines and the unmistakable green-and-white palette.
